Instagram leader: we’re gonna keep adding more video

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Jacob Kastrenakes

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  • Jan 1, 1970
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Photo by Amelia Holowaty Krales / The Verge

Instagram’s leader wants you to know that the company is going to keep leaning into video. In a short video this morning that seems like it’s aimed at No. 2 Instagram user Kylie Jenner, Instagram head Adam Mosseri lays out bluntly that the app is going to keep shifting away from its photo roots.

“I need to be honest. I do believe that more and more of Instagram is gonna become video over time,” Mosseri said.

There’s a lot happening on Instagram right now.

I wanted to address a few things we’re working on to make Instagram a better experience.

Please let me know what you think pic.twitter.com/x1If5qrCyS

— Adam Mosseri (@mosseri) July 26, 2022

The app will continue to support photos, but Mosseri says the move away from them is...

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